[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.rabr.cz\/temu-posiluje-ochranu-dusevniho-vlastnictvi-clenstvim-v-iacc-a-oborovymi-partnerstvimi\/#Article","mainEntityOfPage":"https:\/\/www.rabr.cz\/temu-posiluje-ochranu-dusevniho-vlastnictvi-clenstvim-v-iacc-a-oborovymi-partnerstvimi\/","headline":"Temu posiluje ochranu du\u0161evn\u00edho vlastnictv\u00ed \u010dlenstv\u00edm v IACC a oborov\u00fdmi partnerstv\u00edmi","name":"Temu posiluje ochranu du\u0161evn\u00edho vlastnictv\u00ed \u010dlenstv\u00edm v IACC a oborov\u00fdmi partnerstv\u00edmi","description":"Temu, glob\u00e1ln\u00ed online tr\u017ei\u0161t\u011b, se stalo \u010dlenem International AntiCounterfeiting Coalition (IACC) a p\u0159ipojilo se tak k s\u00edti v\u00edce ne\u017e 250 spole\u010dnost\u00ed a organizac\u00ed z v\u00edce…","datePublished":"2026-04-13","dateModified":"2026-04-13","author":{"@type":"Person","@id":"https:\/\/www.rabr.cz\/author\/#Person","name":"","url":"https:\/\/www.rabr.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/01173f1da90dde8adb887d6793fa4e42c4004e53f8d645d9b1cb57c2dee8e188?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/01173f1da90dde8adb887d6793fa4e42c4004e53f8d645d9b1cb57c2dee8e188?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"rabr.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.rabr.cz\/wp-content\/uploads\/temu-photo-to-change_YacqAe.png","url":"https:\/\/www.rabr.cz\/wp-content\/uploads\/temu-photo-to-change_YacqAe.png","height":0,"width":0},"url":"https:\/\/www.rabr.cz\/temu-posiluje-ochranu-dusevniho-vlastnictvi-clenstvim-v-iacc-a-oborovymi-partnerstvimi\/","wordCount":614,"articleBody":"Temu, glob\u00e1ln\u00ed online tr\u017ei\u0161t\u011b, se stalo \u010dlenem International AntiCounterfeiting Coalition (IACC) a p\u0159ipojilo se tak k s\u00edti v\u00edce ne\u017e 250 spole\u010dnost\u00ed a organizac\u00ed z v\u00edce ne\u017e 40 zem\u00ed, kter\u00e9 se v\u011bnuj\u00ed boji proti pad\u011bl\u00e1n\u00ed a pir\u00e1tstv\u00ed. Toto \u010dlenstv\u00ed p\u0159edstavuje nejnov\u011bj\u0161\u00ed krok v roz\u0161i\u0159ov\u00e1n\u00ed programu Temu na ochranu du\u0161evn\u00edho vlastnictv\u00ed, kter\u00fd od spu\u0161t\u011bn\u00ed platformy v roce 2022 v\u00fdrazn\u011b pos\u00edlil.\tTemu posiluje ochranu du\u0161evn\u00edho vlastnictv\u00ed \u010dlenstv\u00edm v IACC a oborov\u00fdmi partnerstv\u00edmi\t\u201eOchrana du\u0161evn\u00edho vlastnictv\u00ed je z\u00e1sadn\u00ed pro budov\u00e1n\u00ed tr\u017ei\u0161t\u011b, kter\u00e9mu mohou d\u016fv\u011b\u0159ovat spot\u0159ebitel\u00e9 i zna\u010dky,\u201c uvedl mluv\u010d\u00ed spole\u010dnosti Temu. \u201eVstup do IACC odr\u00e1\u017e\u00ed n\u00e1\u0161 dlouhodob\u00fd z\u00e1vazek k ochran\u011b du\u0161evn\u00edho vlastnictv\u00ed a t\u011b\u0161\u00edme se na konstruktivn\u00ed spolupr\u00e1ci s partnery v oboru i dal\u0161\u00edmi zainteresovan\u00fdmi stranami.\u201c\tTemu vstupuje do IACC jako \u0159\u00e1dn\u00fd \u010dlen a chce d\u00e1le prohlubovat spolupr\u00e1ci se zna\u010dkami, oborov\u00fdmi asociacemi a org\u00e1ny dohledu a vym\u00e1h\u00e1n\u00ed pr\u00e1va v r\u00e1mci s\u00edt\u011b t\u00e9to koalice. Spole\u010dnost se zapoj\u00ed do mezioborov\u00fdch pracovn\u00edch skupin, bude sd\u00edlet sv\u00e9 zku\u0161enosti a pod\u00edlet se na spole\u010dn\u00e9m \u00fasil\u00ed o pos\u00edlen\u00ed ochrany du\u0161evn\u00edho vlastnictv\u00ed a bezpe\u010dnosti spot\u0159ebitel\u016f po cel\u00e9m sv\u011bt\u011b.\t\u201eS pot\u011b\u0161en\u00edm v\u00edt\u00e1me Temu mezi \u010dleny IACC a oce\u0148ujeme jeho pokra\u010duj\u00edc\u00ed \u00fasil\u00ed v oblasti ochrany du\u0161evn\u00edho vlastnictv\u00ed,\u201c uvedl Bob Barchiesi, prezident International AntiCounterfeiting Coalition. \u201e\u0158e\u0161en\u00ed problematiky pad\u011blk\u016f vy\u017eaduje koordinovan\u00fd, mezioborov\u00fd p\u0159\u00edstup. IACC spojuje kl\u00ed\u010dov\u00e9 subjekty, aby sladily sv\u00e9 kroky a sd\u00edlely osv\u011bd\u010den\u00e9 postupy. T\u011b\u0161\u00edme se na aktivn\u00ed \u00fa\u010dast Temu v na\u0161\u00ed s\u00edti, zat\u00edmco spole\u010dn\u011b pokra\u010dujeme v budov\u00e1n\u00ed bezpe\u010dn\u011bj\u0161\u00edho a d\u016fv\u011bryhodn\u011bj\u0161\u00edho online ekosyst\u00e9mu na celosv\u011btov\u00e9 \u00farovni.\u201c\t\t\u010clenstv\u00ed v IACC navazuje na st\u00e1vaj\u00edc\u00ed partnerstv\u00ed spole\u010dnosti Temu s touto organizac\u00ed. V kv\u011btnu 2025 Temu podepsalo s IACC memorandum o porozum\u011bn\u00ed a jako zakl\u00e1daj\u00edc\u00ed \u010dlen vstoupilo do Marketplace Advisory Council (MAC) \u2014 mezioborov\u00e9ho f\u00f3ra sdru\u017euj\u00edc\u00edho online tr\u017ei\u0161t\u011b, poskytovatele platebn\u00edch slu\u017eeb a glob\u00e1ln\u00ed zna\u010dky.\tSyst\u00e9m prosazov\u00e1n\u00ed pr\u00e1v du\u0161evn\u00edho vlastnictv\u00ed spole\u010dnosti Temu funguje ve v\u0161ech f\u00e1z\u00edch platformy \u2014 od prov\u011b\u0159ov\u00e1n\u00ed prodejc\u016f a kontroly p\u0159ed zve\u0159ejn\u011bn\u00edm nab\u00eddky a\u017e po nep\u0159etr\u017eit\u00e9 monitorov\u00e1n\u00ed po zve\u0159ejn\u011bn\u00ed, 24 hodin denn\u011b, 7 dn\u00ed v t\u00fddnu. Datab\u00e1ze proaktivn\u00edho monitorovac\u00edho syst\u00e9mu zahrnuje v\u00edce ne\u017e 6 700 zna\u010dek a vyu\u017e\u00edv\u00e1 v\u00edce ne\u017e 38 milion\u016f obr\u00e1zk\u016f a 9 milion\u016f kl\u00ed\u010dov\u00fdch slov. V\u00edce ne\u017e 99,9 % \u017e\u00e1dost\u00ed o odstran\u011bn\u00ed je vy\u0159\u00edzeno do t\u0159\u00ed pracovn\u00edch dn\u016f, p\u0159i\u010dem\u017e pr\u016fm\u011brn\u00e1 doba vy\u0159\u00edzen\u00ed je krat\u0161\u00ed ne\u017e jeden pracovn\u00ed den.\tV r\u00e1mci iniciativy Brand Guardian Initiative, spu\u0161t\u011bn\u00e9 v dubnu 2024, Temu p\u0159\u00edmo spolupracuje s v\u00edce ne\u017e 1 500 zna\u010dkami a poskytuje jim n\u00e1stroje pro vym\u00e1h\u00e1n\u00ed pr\u00e1v, individu\u00e1ln\u00ed podporu a pravideln\u00e9 p\u0159ehledy o v\u00fdsledc\u00edch prosazov\u00e1n\u00ed pr\u00e1v.\tO spole\u010dnosti Temu\tTemu je glob\u00e1ln\u00ed e-commerce platforma, kter\u00e1 propojuje spot\u0159ebitele s miliony v\u00fdrobc\u016f, zna\u010dek a obchodn\u00edch partner\u016f. P\u016fsob\u00ed na v\u00edce ne\u017e 90 trz\u00edch po cel\u00e9m sv\u011bt\u011b a jej\u00edm c\u00edlem je nab\u00edzet cenov\u011b dostupn\u00e9 a kvalitn\u00ed produkty, kter\u00e9 z\u00e1kazn\u00edk\u016fm pom\u00e1haj\u00ed \u017e\u00edt l\u00e9pe.                                                                                                                                                                                                                                                                                                                                                                                                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